The v570 claimed 3x optical zoom and a 5x optical zoom range. That 5x range is from the wide angle, which makes "range" marketingspeak for shite.
According to their site the 610 has a 10x optical zoom using its long lense. (38-114 short, 130-380 long)
Both have the fairly useless 4x digital zoom.
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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195
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