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I agree... this isn't PC, this is marketing.
Coon Rapids might as well be called Hicksville as far as some people see it. It all depends on how you are trying to position your city.
As for the potential racial slur... I don't think it really plays into it.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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