Infomercials reach out to channel surfers no? In this case, it doesn't matter what the brand or niche of the channel is. If you like 70's music, and you're flipping from channel to channel, looking for something other than soap operas or makeover shows, you're sure to stop when you hear
Betty Davis Eyes, whether it's on a regular channel or not.
Edit: I might be off by a decade. Substitute a Dr. Hook tune for Betty Davis Eyes.