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Even without libel - and that would be arguable - are you willing to spend as much to defend you opinion as they're willing to spend to shut you up?
You might be better with a AVOIDcompanySUCKS.com domain instead of using the pure company name under another TLD. At least "message" domains have precedent as protected speech. If you use theirname.net you face the chance of being labeled a squatter and losing the domain right out of the gate.
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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195
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