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I'm not particularly sick of the marketing idea... I mute the TV ads anyway.
But I do think about what all these "rebates" are going to do to the resale values of these cars 5 to 7 years from now. It may be a mixed blessing for used-car shoppers like me.
But like the zero-percent financing run before it, this GM "discount" is not the right way to drive sales volume. Eventually, the margin per vehicle has to increase if GM is going to recover its losses.
IMO, GM needs to recognize that means beating the Japanese with superior engineering, durability, service and refinement.
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