back in the olden days, when i was a store manager for a women's clothing store, the company used to have our stores 'shopped' regularly. Sometimes it was a shopper company, sometimes it was just a random employee from the corporate office (my store was in a major NJ market, 25 minutes from nyc so we had visitors a lot) and often times the mall itself would send 'shoppers' in to see how the customer service was and report back.
the shopping sometimes gave valuable information, but some of the shopping reports I saw, were completely unfair. The shopper (I had a good idea of who it was when i saw the report) was an extremely unreasonable 'customer' who was doing everything in her power to be difficult and trying to get a reaction to put it down in her 'report'.
I had to get rid of a few people over the years who had bad reports from shoppers -- i was held accountable and actually lost a bonus because of one poor shopping report (from one day, during an extremely busy, understaffed day) we also had a lot of good shopping reports as well, but got nothing from that.
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