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Originally Posted by Lasereth
I did notice the product placement in The Island. A few times it was terrible. Didn't really detract from the movie though; one could argue that it makes the movie more realistic since it is set in the near future.
-Lasereth
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I agree, the product placement was blatant, but it was so consistent that it helped with the near-future setting. It’s difficult for a movie to depict a convincing futuristic city (in this case L.A.) particularly the vehicles. Either they modify existing cars (i.e. Blade Runner, Back To The Future, etc), or they go with CGI. This movie took a different approach; they used mostly current vehicles, but only chose ones that looked unusual, edgy, or futuristic. Lots of Chryslers and Dodges (300, Charger, Magnum), Caddies (SRX, SLR), Lexus, Honda, Hummer, etc. Chrysler intends to sell a version of the Charger as a police cruiser, but I doubt we’ll ever see Caddy SRX taxis!
Also, this movie had one of the best highway chase scenes I’ve ever seen. The car wrecks were incredible!