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Originally Posted by Pragma
As for coinciding the release date for Halo 3 with the PS3 - that amuses me more than anything else. I don't think Sony would be too worried by the threat, as both consoles are going to be so expensive on-launch that the price alone will stop a lot of people (including me) from purchasing either.
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Don't count on that. People will buy them up regardless of price.
And holding off a "launch" quality title to try to battle PS3 is a very smart marketing move. Why let PS3 get all the attention at that time?