I know a few people at MSFT/Bungie and they were very very burnt out from Halo 2 and weren't terribly interested in doing a third - they were looking to try something new. Now, I'm sure that the bigwigs at MSFT are demanding a third Halo, but - assuming it is made - I'm not entirely sure it would be Bungie (or the Bungie we know) responsible.
As for coinciding the release date for Halo 3 with the PS3 - that amuses me more than anything else. I don't think Sony would be too worried by the threat, as both consoles are going to be so expensive on-launch that the price alone will stop a lot of people (including me) from purchasing either.
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