As for scripting, this was done in the early 90's when McMahon was going through the steroids lawsuits. Turner was reinventing WCW to truly compete and secretly paying injured wrestlers to sue McMahon seeing weakness as he was spending all his energies fighting the steroids case and other Federal charges.
The finishing blow was many states were taxing live sporting events, like these to the point that they couldn't make any money and had very unfriendly laws against wrestling and boxing, Oregon and Washington come to mind..... as such McMahon testified that wrestling was (and coining the catch phrase) "SPORTS ENTERTAINMENT". This allowed wrestling into the states that barred boxing and such and/or had commissions that oversaw these "sports". WCW followed suit and made the same claim.
(ECW however, never claimed to be scripted and refused to call themselves "sports entertainment".)
In the 90's Turner really fucked with McMahon hard and tried all he could to destroy him. And came damn close, but in the end WCW wrestlers pays and egos were too much. WCW had very few "house shows" just their tv events. And when AOL merged with Time/Warner and Turner stepped down, AOL saw WCW as a money pit and sold it to McMahon. (Along with a 5 year no compete clause that ends at the beginning of '06)
It says a lot about McMahon, though, to have battled Turner for so long and have had Turner's money against him. McMahon a few times was almost bankrupt. But he kept coming back and never gave up and destroyed Turner's WCW, beat the Feds and IRS and trampled any other competition.
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Originally Posted by Charlatan
I don't think the name change had anything do to with it... They changed the name from WWF to WWE because the World Wildlife Fund was using WWF first and won the lawsuit (I can't remember who sued whom). In losing the law suit they were forced to change the name and they chose WWE.
I'm not sure when they came out about being scripted... but I did notice it a while back (maybe 2001 or so?).
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The World Wildlife Fund started suing the WWF around 1995 in Europe, (it is believed by some Ted Turner, a huge fund donater did this to put McMahon and company out of business for good, but around 1999-2000 the lawsuit became big in the states, mainly because of internet problems websites and what not.
At first the WWE just had to change their web addresses and were allowed to keep the WWF...... but then the Fund saw dollar signs and went after more.
Finally, McMahon had enough and just switched to WWE and basically said "try to get money from me now."
I admire McMahon immensely for being such a battler and never quitting even when noone would have blamed him for giving up.
(PS.... all the above came from stories in the wrestling rags such as Wade Keller's Torch and other mags I subscribed to or read in the 90's)