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I grew up in BC, but I was too young to grasp the finer aspects of half sacks versus cases, especially since off sales meant that you could get twelve very expensive beer from a bar.
After moving to Ontario, where a 2-4 is defined as a case, I must have assumed that a half sack (from BC days) meant a half case or 12 beer. When you go to the Beer store, and order a 12 pack, they yell out a 'half' in the microphone: eg a half of Blue.
I get the feeling that canadians are snobby about american beer because the flavour down there is so light in comparison (i'm talking corp-brew here, not craft/mircro beer). I bet some teenagers long ago erroneously translated this light flavour to light alchohol content.
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