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Old 06-08-2005, 02:24 PM   #6 (permalink)
powerclown
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Location: Detroit, MI
I'm sorry Cynthetiq, but I don't have much to say on the matter, except that this floored me:
Quote:
Advertising and marketing in mainstream media, about $140 billion a year, is growing about 3% annually, according to NCM estimates. In Asian-American media, marketing dollars hover around $100 million a year, but are expanding about 10%. For Hispanic outlets, ad spending is about $3 billion and increasing at 15%.
$3.1 billion - out of a total of $140 billion! - in advertising directed at Asian-American and Hispanic-Americans.... I'm not sure if this is a good thing or a bad thing. The good things might be 1) they aren't bombarded with values maybe contrary to their own, 2) programming directed specifically at them could have empowering side-effects. The bad things, well, you mentioned some of those I had in mind already...
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