Oh I fully expect it to be proprietary. At least in the here and now, Apple is a hardware company. And if they allowed Mac OS X to run on any PC it would ruin Apple's finances. While the real selling point is Mac OS X itself, it's the hardware that runs it which funds OSX's development. This isn't to say that once all of this is said and done and the dust starts to settle Apple couldn't start shifting away from hardware, but at the moment, it's too big a step. If you want to run Mac OS X, you'll have to buy a Mac from Apple, regardless of what processor it runs.
The Apple of today LIKES controlling the whole package, as it were. They make the software. They make the hardware. They make the retail/online stores that'll sell the products to you. They are in control of the "Macintosh Experience" and so long as Steve Jobs is at the helm, there's no way they're going to give that up. For better or worst.
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