Yeah, WoW is lame in comparision...But that could be my bitter hatred for Blizzard leaking.
I'd give it a 9/10, so far. (I'm just a lvl 9 right now) I love being able to get helpers for quests. Although they're low level, they're still really helpful.
And the whole skill thing is cool (although I spend like ten minutes deciding which ones I want whenever I get a new one
).
And the dying the armor! I love that! Then you can actually look different from everyone else!
It's DEFINITELY worth the $50, and with no monthly fee, you can always take a break if you get bored and come back a little while later.