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I watched this off Total Fark a while back, almost considered linking it here. I found it pretty far fetched for a variety of reasons. That being said, I liked it. People never really consider where google is heading. We often celebrate the free lunch given out by internet companies (see google, e.g. gmail) without thinking about their for-profit motive. The personalization of advertising has always disturbed me to an extent, and it will only get more accurate and prevalent in the future.
I do think the makers of "epic" are on to something when they describe people's desire to personilize their news sources. Think about where you get your news; I check cnn.com,foxnews.com, fark, tfp and the daily show. I probably listen to the most editorial content from the least qualified sources, e.g. tfp, fark and the daily show. People like being involved with their news, and blogging offers a level of interaction not offered in mainstream media.
On an unrelated note doesnt this movie's vision of the furture remind you of the system described in Orson Scott Card's books?
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"Jombe? The chocolate icing" -hedonism bot
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