I don't know whether or not it is racist: It's not for me to decide because I'm not black. I'll assume everyone who replied is black so that they can speak for black people that nigger or nogger or whatever isn't racist etc.
It is a rather poor marketing choice though in my opinion. Nogger is cool, nuthin' wrong with it in my opinion. I tend to think more of egg nog though. That would be a cool ice cream flavor. They should come up with a second line of Nogger ice cream that's egg nog flavored.
I didn't know there was a large population of black people in Sweden to complain about this. Or is it the "traditional Swedes" who complained this was racist? According to your poll, 2% thought it was racist. What's the problem then? 2% is not statistically significant (in my opinion).
So who exactly is upset about this?
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