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Originally Posted by rockzilla
Edit - Asianfoodgrocer.com says Men's Pocky is for the dark chocolate lover, but the chocolate isn't any darker than the other Pocky... which I guess is only for ladies.
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Valentine's Day in Japan is sort of a spin on American Valentine's Day. On V Day in Japan, it has become custom for the women to give gifts of chocolate to men, hence the Men's Pocky.
Just watched the commercial - add me to those that were creeped out.