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It's just not time-effective for a hacker to write code for Macs. A virus wants to be able to spread through as many machines as quickly as possible before it is discovered and patched against - to achieve this spread, all those machines need to be connected to the internet at the same time and running the same application (SQL Server, IIS, Outlook or whatever) - if anything having Macs in the loop should slow the propagation of many of these things down (the way a control rod slows down a nuclear reaction by absorbing the particles flying about)
Yes, a determined hacker could write a virus that targets Macs, but why bother? It wouldn't get the population necessary (due to the low numbers) to make it worth-while. As the number grows, expect more threats.
As for selling sizzle, it's what software vendors are renowned for. Wouldn't expect anything different. However, it's such well documented behaviour, I'm still amazed anyone really takes it seriously.
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