Stick,
The NRA does have a Media Wing of sorts, but the Media here in the States is heavily Statist, and its' bias is especially noticeable when it comes to gun issues. Their reporting is almost universally biased, dishonest, fragmentary, and sensationalist, as this piece so clearly demonstrates.
As an example: the only uncut, unedited, and unbiased Gun Control debate they've ever shown ( Wayne LaPierre vs Rebecca Peters ) was deemed to "contraversial" and "inflammatory" that you had to get it on Pay-Per-View, as if it were pornographic. Whenever they have a "spot debate" on TV, they usually give some twit from HCI or The Brady Bunch about 90 seconds, and then cut to 20-ish seconds of some "random gunowner;" an individual who always seems to have been purposely chosen in order to perpetuate the Statist stereotype of gunowners and activists as backwards, ignorant, fat, tobacco-chewing rednecks.
IOW, even if the NRA released a response ( which they usually don't; NRA is considered "soft-line" by many American gunowners for this reason among others ) it would get no airtime or page-space, and would be totally ignored by the media.
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