It's a control thing. Fear has been an effective way to influence and even control the masses. Think about it, when you are afraid you want someone to help you control and eliminate these fears. You then begin to rely on this entity to control your fears and eventually this entity assumes a 'Big Brother' role in our lives. And we all know how the 'Big Brother' in our lives can have such strong influence over our decisions and opinions. If you want to influence someone, make them afraid of something they think you can help them with.
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