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I think a big thing that needs to happen for FF to be more widely accepted, is Manufacturers need to package it as an option on brand new computers. Most people look for the the thing on their desktop that says "Internet", and use that, not really caring what a browser is, and not knowing that their computer can easily be infected by adware, spyware, and the like. If someone like Dell installs that on all their computers, and maybe makes it the default browser, I think FF could really get a whole lot more market share.
Of course, who knows how MS would react to that.
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