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Diablo's online play was free. You wouldn't believe how many Diablo fanbois have posted "I AM QUITTING BLIZ SUX" posts over WoW's monthly fee. People bought D2 because at the time, there was no competition as far as online play... there just weren't any other games on the market that featured as large an online component as D2. Now, with WoW, you have a whole genre of MMORPG games.
WoW will sell well, but it won't break 2 million.
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