I'd have to say that the "KIM'S" part stood out first for me. It looks like you just typed out something in a cool font, but I think for logos you need to go a step further than that. I guess I'm not the "KIM'S" part of the logo doesn't have any intent and feels weak to me. I'm also kinda anal and don't like how the spacing between the "A" and "w" in works isn't uniform and how you can see part of the star poking into the interior space of the A.
...being overly critical
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