I think branding on clothes is 1000x more pervasive today then it was 5-10-15 years ago.
Where are you supposed to shop today for clothes or shoes these days that aren't covered with logos, or brand names or whatnot? every article of clothing from head to toe seems to have something on it identifying it to a company. i saw an iraqi fighter half way around the world on tv yesterday wearing a nike tshirt for christ sake. I wonder if its even possible to get just plain, generic stylish clothing??? I haven't found anyplace yet...
