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it's common knowledge....that the age demograph pf 13 -17 (including college age folk)....is filled with trendy, follower type attitudes towards fashion. That's why stores like A&F target them....and are aiming to be seen as the 'in crowds' clothing. Would they sell as much if their ads had more reserved or even 'geeky' people sitting in the library reading books with their oversized glasses on? I hardly think so.These young consumers are so concerned with their appearance that regardless of price or quality, they will buy anything that is deemed popular. It's just the nature of the beast. We all grow up someday and realize that paying 60$ for a pair or underwear is a little ridiculous!
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