Although I agree with a lot that was said above, I speak for no one but myself.
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Originally Posted by WeAllDie1Day
I think it's a little farfetched that people believe by buying a product, it will somehow help you achieve that goal of perfection. This is my opinion personally...I don't see how, perhaps drinking beer or smoking cigarettes will somehow improve my sex appeal. Maybe the average intelligent person will agree with me.
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The power behind advertisments is their ability to force a lot at a person in a short period of time and force their brains to process a lot of information on a subconcious level.
Sure a man might not believe that if he puts on Axe and boards an elevator with a woman she'll have sex the commerical subtly suggests it - couple the suggestion with a number of socially enduced rules and you've got an insatiable consumer who'll subconciously equate buying Axe and wearing it to coolness.
There probably won't be any sexual encounters on his next elevator ride but he'll definetly feel differently about himself - in which case, the ad is succesful.
Ads, word of mouth, and seeing something on someone else influence us in more way than we could determine. I don't turn off my television and live in solitude in pointless rebellion - I aknowledge the fact that I am the result of social circumstance and make what I view to be the best decisions.