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I can't remember a single ad that's influenced me "consciously" to go out and buy the product. But maybe the idea is that they get to you subconsiously...
Seriously though, in spite of all the Axe ads I've been bombarded with recently, last time when I bought some deodorant, it wasn't Axe. I bought some brand that's never on TV. How's that for failure to reach your target audience...
Actually, some ads are annoying. They make me not wanna buy the product. I guess that's "influencing" too in a way..
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I want no escape.
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