I understand people's anger at the way the ad was done or why people might be pissed that they're using AIDs as a marketing campaign.
But still, to be fair, I don't care how it's done - people need to be aware of things like this. If their favorite clothing company telling them is the only way they'll find out, so be it. If a chance at profits will make Kenneth Cole donate to AIDs foundations, I'd rather see it as a good thing. I'd rather them use AIDs as a shameless marketing ploy while they donate to helpful causes than for them to not donate at all.
Make the best of it
