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I always refuse to give my information, with the only exception being during returns when they require it. But if it's during the course of a purchase, I simply say "no thank you" and they typically type all 9's or something. That was the rule when I worked retail: you asked, and if they refused you shrugged and moved on. If an employee gave me a fuss about things, I would most likely smile politely and refuse again. If they kept at it, well I don't really need to purchase from there ever again.
I've never had a situation where it's been significant enough to remember.
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If ignorance is bliss, you must be having an orgasm.
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