I can understand a lot of people not wanting the information being collected (as i am one of them) however LewisCouch said it best about the "policy" being out of line. The people who are doing the collecting usually couldnt care less if they have that information, but are being told from above to collect it. Even the store managers often hate the policies like that, but in the large companies (the only place you see something like this happen and last) they have no control over it because the higher ups ignore them. The only way somethign liek this changes is if many people (read: customers) complain.
If the person you refuse the information to looks upset in anyway, its because they are in auto-pilot and a change from the routiene means a) more work and b) the possability of getting a talking to for not doing their job (how cna you tell if the person is too lazy to enter it or people are asking them not to?).
either way be nice when you're telling them to shove their policy :-D
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