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Nothing boosts sales better than making people feel like they're more important than they really are. That's how advertising works.
Maybe I'm immune to it, I had to scroll back up after typing that because I didn't remember what company it was for. I don't even know where I would go to buy Kenneth Cole clothing. If someone wants to jump in and tell me either a: I should know that they have their own stores, or b: they sell stuff through <name of store here,> I think that both prove my point, if I was, in fact, making a point at all. I don't know.
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