maleficent

I'm missing something in the ad where it's chest thumping and saying that they are supporting AIDS research. Unless you research the company, I'm not seeing in the ad that says they are a supporter of the charity. I see this as nothing more than a PSA for AIDS education, which is sorely needed.

One of their lines is called REACTION -- I'd expect their ads to push the envelope a little and have an campaign that elicits a reaction out of people. I would prefer that the reaction be to get people talking about AIDS, rather than that this is self serving for the company.

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