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You guys/gals seem to see Kenneth Cole exploiting HIV to sell his brand, while I see Kenneth Cole using his brand to bring awareness about HIV and other problems. I see no difference in this ad that I do in the Beer Commercial where the guy slashes his tires so he doesn't drive drunk and they add "please drink responsibly" near the end of the Ad. They don't HAVE to put that, but they do. Sure it's a Beer Ad, but it's also a don't drink and drive ad.
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“It is better to be rich and healthy than poor and sick” - Dave Barry
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