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I wonder if this ad does promote safe sex? I don't think the skinniness of the models (well, the female one) has anything to do with HIV. In my opinion the ad isn't promoting HIV awareness, it's promoting the brand. Instead of thinking 'I'll wear a condom next time', I think 'That's a cheap, unethical way of advertising'.
Other ads which are on the Kenneth Cole site are about encouraging voting (presumably in the American system, since Australia doesn't have voluntary voting), and the models/photo has nothing to do with voting. Again, it's just some waif-like female model and a half-rugged, half-pretty boy male model just... standing.
It seems all of us agree that it's a rather cheap way of promoting a good cause.
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