It matters because like some people have said, sitting near the doorway when it's cold outside is bad when people come and go, or sitting too close to an air conditioner or a heater is unconfortable, as is next to a table full of loud kids. Or maybe it's a beautiful sunny day and you'd like to sit under or near a window, or have your back to a wall so you don't feel so exposed, sitting in the middle of a restaurant.
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