Communication and Culture Positions
Description of Major
The major in Communications & Culture (CMCL) provides students with a strong liberal arts education that emphasizes strategic, critical, and flexible modes of thought, as well as an understanding of the theoretical, historical, and practical applications of media technologies. The department is interdisciplinary, offering a wide variety of courses and flexible curriculum desgined to give students many opportunities according to their interests and needs. Some courses approach public culture from a rhetorical perspective to examine how language and images form attitudes and guide human conduct in social, political, and professional settings. Other courses adopt the perspective of performance and ethnography, investigating how communicative practices display cultural meaning and craft modes of social action. Still others emphasize the history, theory, and criticism of film, television, and new media. Courses are available for advanced students to gain production experience in both film and video
Career Options
Careers Specific to the Bachelor's Degree
Marketing, sales, advertising, public relations, corporate and public sector consulting, media and film production, editing, writing (e.g. speech writing, editorial writing)and human resource management and training, secondary teaching (with teaching license)
Other Career Possibilities with a Bachelor's Degree
Many corporations prefer their prospective managers and other professional staff to have a liberal arts background which includes a breadth of knowledge, critical thinking skills, and the ability to write clearly and speak persuasively. CMCL offers a liberal arts education, and provides skills with an emphasis on strategic, critical, and flexible thinking, as well as on excellent communication skills. The CMCL majors graduate with a strong foundation upon which to rely in the changing world and work environment of the 21st century. The CMCL major is intended to help you develop ways of thinking, learning, and communicating that will open doors to a wide variety of careers in business, professional, and public spheres.
Careers that Normally Require a Graduate Degree
Teaching and research at the university level; higher education administration; law.
Employment Opportunities
Job Outlook
The major in Communications & Culture provides students with a strong liberal arts education that emphasizes strategic, critical, and flexible modes of thought. In the changing work environment of the 21st century, this opens doors to a wide variety of careers in the business, professional, and public spheres.
Salary Information
The average starting salary with a Bachelor's degree in communications (encompassing advertising, broadcast journalism, communications, journalism, public relations, and organizational communication) is $27,874, according to the Winter 2004 Salary Survey of the National Association of Colleges and Employers.
Potential Career Growth
Graduates with liberal arts degrees and excellent communications skills are often well-positioned to move into management positions.