From what I have read, Princo's are generally considered to be a cheap/generic brand. Ritek branded stuff is relatively new to market, but Ritek is a major manufacturer of cd/dvd media. Ritek, as well as other manufacturers, are generally used by major brands (Sony, Tdk, Memorex, etc). Of course the big problem with Ritek is that they have different "grades" of media, so depending on how you are getting them it may vary between top quality and trash quality.
The best advice is that you should use whatever works best for you.
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