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network network network.
Friends, Family, people you see on the bus.
Try your college career center first. They typically have a listing of alumni who have volunteered as mentors etc. Get this list of phone numbers, find the people in the jobs/industry that you want, and start calling. For each person that you talk to, in addition to whatever information that you want, ask for at least one more reference/contact that you may talk to.
I've found that a bad cover letter is worse than no cover letter at all. Just found a job after god knows how long, and this company that hired me, I've actually sent in a resume and cover letter about a year ago. For this job, I got lazy and simply sent in my resume. Got the interviews.. .finally got the job.
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