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As a small business, the best way to seperate yourself is to show a focus on a paticular need. That does not say that once you are in the door you have to say no to any work that you can complete in a capable and competent way. Instead it is to say that your "message" to your prospective clients needs a very fine focus. There are a lot of companies out there that do everything. If you show your prospects / clients that you listen as well as have knowlede in a specific area, you will do well.
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All truth passes through three stages:
First it is ridiculed
Second, it is violently opposed and
Third, it is accepted as self-evident.
ARTHUR SCHOPENHAUER (1788-1860)
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