I'd thought that Barney was Grimace's bastard half brother who was seriously put out that Grimace was chosen for the lucrative McD's contract to endorse milkshakes.
Barney was so pissed at the American people in general for choosing Grimace before himself that he established his own children's program where he has access to susceptible youngster that he could corrupt. Much like the premise to Nightmare on Elmstreet franchise but with a large purple dinosaur instead of a blade wielding dream.
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After all is said and done,
more is said than done.
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