Hail Citizens!
rsl12 is on the right track.
In the 70's Grimace had more limbs and was considered "evil." He was after those tasty milk shakes. Specifically, he was after the new flavor "blueberry" shake that McDonalds was introducing. His name comes from the face you make when you drink a shake too fast. If your exclusive diet were McDonald's milkshakes, you too would look like Grimace. Over time he devolved into the bland, semi-retarded character that he is now.
Hope this helps someone, somewhere, somehow.
-GH
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