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I'm sure thier research showed that now those that would have paid .25 (whatever price) to supersize, will now order another item at full price. Which should pay off nicely.
They are not doing anyone any favors, so don't fall for the "social responsibility" part.
They know that the customers that want a bushel of fries will still get a bushel. Now they have to pay more to get them.
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I can sum up the clash of religion in one sentence:
"My Invisible Friend is better than your Invisible Friend."
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