Sponsors on team uniforms? - Tilted Forum Project Discussion Community

Halx · 10-11-2003, 05:14 PM

Ok, Football (soccer) players all ready have corporate logos on their uniforms... do you think it will ever happen with US sports?

I remember a debate a few years ago about ads on baseball players sleeves... what do you think would happen if this did go through?

BigGov · 10-11-2003, 05:19 PM

What would happen if it went through? Teams would get more money.

The_Dude · 10-11-2003, 05:20 PM

doesnt this already happen?

nike seems to have their logo on bascially everyone playing a sport these days.

and of course, nascar drivers do.

RoadRage · 10-11-2003, 05:28 PM

It's already happening at the college level, the Nike Swoosh™ is on several teams' uniforms.

The thing that will likely keep it off professional player's uniforms is the fact that several players have promotion deals separate from the team's. Conflicts between teams and star players over brand-sponsors is a quick way to kill a championship run.

Additionally, would you want your product associated with the Detroit Tigers, Arizona Cardinals, Denver Nuggets, or Carolina Hurricanes?

laconic1 · 10-11-2003, 05:28 PM

I think it'll happen sooner or later as team owners look for new sources of revenue on top of their new stadiums and TV contracts.

spectre · 10-11-2003, 07:06 PM

It's already happened in a bit of a round about way. Look carefully the next time you watch the Denver Broncos play. When they get into a 3 point stance, take a good look at the side of the uniform. Nike designed the uniforms if it wasn't already obvious by the visible Nike swoosh that is formed when in the 3 point stance. It's very subtle, and you probably wouldn't notice unless someone pointed it out to you.

laconic1 · 10-11-2003, 07:47 PM

Quote:

Originally posted by spectre
It's already happened in a bit of a round about way. Look carefully the next time you watch the Denver Broncos play. When they get into a 3 point stance, take a good look at the side of the uniform. Nike designed the uniforms if it wasn't already obvious by the visible Nike swoosh that is formed when in the 3 point stance. It's very subtle, and you probably wouldn't notice unless someone pointed it out to you.

When they came out with those uniforms that was the first thing I noticed on the first play of the first game they had those uniforms. It's been 6 years now and I still hate those uniforms.

BigGov · 10-11-2003, 07:58 PM

Quote:

Originally posted by RoadRage
It's already happening at the college level, the Nike Swoosh™ is on several teams' uniforms.

So is Reebok's and Adidas's logos. It depends on who makes the uniform.

Same with the NFL. Every uniform has that Reebok logo somewhere on it.

Lestat · 10-11-2003, 08:25 PM

i think it'll happen within a couple of years. Look at Nascar, they're outta control!

Hrothgar · 10-11-2003, 08:31 PM

May not be on the uniform but this phrase encompasses one team now:
"Bears football presented by Bank One"

BigGov · 10-11-2003, 08:48 PM

That was because they wouldn't rename Soldier Field. How do they collect ad revenue? Use tack the sponsor onto the name. Even though no one says the name and the sponsor.

Spartak · 10-11-2003, 09:22 PM

A tasteful patch on your uniform is a lot better than a corporate name over you ground, or over your team name.

But where would you put the sponsor logo on the NFL uniform ? Can't put it on the front or the back, because the giant numbers would get in the way, can't put it on the shoulders because it would be too small.

Oh, and the bears could have called it "Soldier Field - presented by Bank One" which sounds less stupid than "Bears football.." imo.

djtestudo · 10-11-2003, 09:22 PM

The Baltimore Spirit indoor soccer team used to be sponsered by Jolly Rancher candy. In fact, that was the ONLY thing on the uniform other then the player name/number.

bundy · 10-12-2003, 12:16 AM

i can´t believe that Gridiron players don´t already have advertising on their chests and backs.

in Australia, each team in every football code is adorned with advertising. even the cricket has advertising now. in some cases, this sponsorship is the only thing keeping some football clubs around.

i imagine if these massive NFL clubs get this extra sponsorship, they´ll be able to lower the game and added costs for the fans (but that ain´t going to happen is it).

BigGov · 10-12-2003, 09:13 AM

Quote:

Originally posted by Spartak
Oh, and the bears could have called it "Soldier Field - presented by Bank One" which sounds less stupid than "Bears football.." imo.

There are more contractual obligations with the stadium name. Besides, with the team name, they are the only ones that have to say it, no one else ever does. Ever hear any group of fans get together and talk, "Man, those Bears presented by Bank One sure could use some help this year."

salsa2 · 10-12-2003, 12:59 PM

Quote:

Originally posted by spectre
It's already happened in a bit of a round about way. Look carefully the next time you watch the Denver Broncos play. When they get into a 3 point stance, take a good look at the side of the uniform. Nike designed the uniforms if it wasn't already obvious by the visible Nike swoosh that is formed when in the 3 point stance. It's very subtle, and you probably wouldn't notice unless someone pointed it out to you.

Reebok makes the Denver uniforms. Is this a recent change? and did they modify them if it is something new?

quest1mark · 10-12-2003, 07:09 PM

actually...reebok owns all rights to nfl uniforms. nike didnt want to sponsor any nfl team unless they sponsored all the teams (i.e. college uniforms). the nfl didnt want this so they gave exclusive rights to reebok.

laconic1 · 10-12-2003, 07:43 PM

Nike originally designed the current Broncos uniforms in '97 but Reebok acquired the rights to all NFL uniforms. I wish they would have modified the Broncos uniforms.

jcookc6 · 10-13-2003, 12:17 AM

It happens in Auto Racing. College Bowl games. Fences in Baseball. Boards in Hockey. Why not? You try to watch the game, who cares if someone has a Coca Cola patch on thier sleeve? You know what team is playing. I have no problem watching Soccer games and except for Internationals, every team has a sponsor.

Loup · 10-13-2003, 05:47 AM

Hockey players in Europe are also covered in advertising (on helmets, jerseys, and of course the boards and ice). It's bound to cross over to North America in every major sport. It wouldn't bother me; it's more money to the teams for a product placement that I don't care about.
On the other hand, I'm not a 12 kid who might (will) be influenced by watching their sports idols wear product logos when they perform.

BigDonkey2 · 10-13-2003, 10:15 AM

i think it would look really stupid

Redlemon · 10-13-2003, 10:22 AM

Quote:

Originally posted by spectre
It's already happened in a bit of a round about way. Look carefully the next time you watch the Denver Broncos play. When they get into a 3 point stance, take a good look at the side of the uniform. Nike designed the uniforms if it wasn't already obvious by the visible Nike swoosh that is formed when in the 3 point stance. It's very subtle, and you probably wouldn't notice unless someone pointed it out to you.

I'd never heard of that. Can someone put an image of that in this thread?

spectre · 10-13-2003, 10:55 AM

Quote:

Originally posted by quest1mark
actually...reebok owns all rights to nfl uniforms. nike didnt want to sponsor any nfl team unless they sponsored all the teams (i.e. college uniforms). the nfl didnt want this so they gave exclusive rights to reebok.

You're right, Reebok does make the uniforms for the Broncos, but whenever one of the players bends his leg at a perpendicular angle to the rest of his body, that orange stripe looks very similar to the Nike swoosh.

Quote:

Originally posted by redlemon
I'd never heard of that. Can someone put an image of that in this thread?

Here's the best I could find:

MikeyChalupa · 10-15-2003, 04:59 AM

Minor league hockey teams often have sponsor patches on their uniform. The AHL's Norfolk Admirals have a Stihl (local tool and machinery company) patch on their shoulder, at least they have for the past few years. I just checked their website, and it costs $22,000 a year to put the patch on the jersey and helmet. You do get 4 season tickets, though.

-Mikey

10-11-2003, 05:14 PM	#1 (permalink)
Halx Please touch this. Owner/Admin Location: Manhattan	Sponsors on team uniforms? Ok, Football (soccer) players all ready have corporate logos on their uniforms... do you think it will ever happen with US sports? I remember a debate a few years ago about ads on baseball players sleeves... what do you think would happen if this did go through? __________________ You have found this post informative. -The Administrator [Don't Feed The Animals]

10-11-2003, 05:19 PM	#2 (permalink)
BigGov WoW or Class... Location: UWW	What would happen if it went through? Teams would get more money. __________________ One day an Englishman, a Scotsman, and an Irishman walked into a pub together. They each bought a pint of Guinness. Just as they were about to enjoy their creamy beverage, three flies landed in each of their pints. The Englishman pushed his beer away in disgust. The Scotsman fished the fly out of his beer and continued drinking it, as if nothing had happened. The Irishman, too, picked the fly out of his drink but then held it out over the beer and yelled "SPIT IT OUT, SPIT IT OUT, YOU BASTARD!"

10-11-2003, 05:20 PM	#3 (permalink)
The_Dude The GrandDaddy of them all! Location: Austin, TX	doesnt this already happen? nike seems to have their logo on bascially everyone playing a sport these days. and of course, nascar drivers do. __________________ "Luck is what happens when preparation meets opportunity." - Darrel K Royal

10-11-2003, 05:28 PM	#4 (permalink)
RoadRage Stay off the sidewalk! Location: Oklahoma City, OK	It's already happening at the college level, the Nike Swoosh™ is on several teams' uniforms. The thing that will likely keep it off professional player's uniforms is the fact that several players have promotion deals separate from the team's. Conflicts between teams and star players over brand-sponsors is a quick way to kill a championship run. Additionally, would you want your product associated with the Detroit Tigers, Arizona Cardinals, Denver Nuggets, or Carolina Hurricanes? __________________ Join TFP Team SETI 43K workunits complete, 34 members, more of each needed.

10-11-2003, 07:06 PM	#6 (permalink)
spectre Junkie	It's already happened in a bit of a round about way. Look carefully the next time you watch the Denver Broncos play. When they get into a 3 point stance, take a good look at the side of the uniform. Nike designed the uniforms if it wasn't already obvious by the visible Nike swoosh that is formed when in the 3 point stance. It's very subtle, and you probably wouldn't notice unless someone pointed it out to you. __________________ "Fuck these chains No goddamn slave I will be different" ~ Machine Head

10-11-2003, 05:28 PM	#5 (permalink)
laconic1 Junkie	I think it'll happen sooner or later as team owners look for new sources of revenue on top of their new stadiums and TV contracts.

10-11-2003, 08:25 PM	#9 (permalink)
Lestat Psycho Location: Riverside, CA	i think it'll happen within a couple of years. Look at Nascar, they're outta control! __________________ I hope life isn't a big joke, because I don't get it. - Jack Handy

10-11-2003, 08:31 PM	#10 (permalink)
Hrothgar He's My Girl Location: The Champagne Douche	May not be on the uniform but this phrase encompasses one team now: "Bears football presented by Bank One" __________________ The fortunes of war favored Hrothgar.

10-11-2003, 08:48 PM	#11 (permalink)
BigGov WoW or Class... Location: UWW	That was because they wouldn't rename Soldier Field. How do they collect ad revenue? Use tack the sponsor onto the name. Even though no one says the name and the sponsor. __________________ One day an Englishman, a Scotsman, and an Irishman walked into a pub together. They each bought a pint of Guinness. Just as they were about to enjoy their creamy beverage, three flies landed in each of their pints. The Englishman pushed his beer away in disgust. The Scotsman fished the fly out of his beer and continued drinking it, as if nothing had happened. The Irishman, too, picked the fly out of his drink but then held it out over the beer and yelled "SPIT IT OUT, SPIT IT OUT, YOU BASTARD!"

10-11-2003, 09:22 PM	#12 (permalink)
Spartak Bang bang Location: New Zealand	A tasteful patch on your uniform is a lot better than a corporate name over you ground, or over your team name. But where would you put the sponsor logo on the NFL uniform ? Can't put it on the front or the back, because the giant numbers would get in the way, can't put it on the shoulders because it would be too small. Oh, and the bears could have called it "Soldier Field - presented by Bank One" which sounds less stupid than "Bears football.." imo. __________________ I can read your mind... looking at you... I can read your mind...

10-11-2003, 09:22 PM	#13 (permalink)
djtestudo Baltimoron Location: Beeeeeautiful Bel Air, MD	The Baltimore Spirit indoor soccer team used to be sponsered by Jolly Rancher candy. In fact, that was the ONLY thing on the uniform other then the player name/number. __________________ "Final thought: I just rented Michael Moore's Bowling for Columbine. Frankly, it was the worst sports movie I've ever seen." --Peter Schmuck, The (Baltimore) Sun

10-12-2003, 12:16 AM	#14 (permalink)
bundy . Location: Tokyo	i can´t believe that Gridiron players don´t already have advertising on their chests and backs. in Australia, each team in every football code is adorned with advertising. even the cricket has advertising now. in some cases, this sponsorship is the only thing keeping some football clubs around. i imagine if these massive NFL clubs get this extra sponsorship, they´ll be able to lower the game and added costs for the fans (but that ain´t going to happen is it). __________________ Ohayo!!!

10-12-2003, 07:09 PM	#17 (permalink)
quest1mark Insane	actually...reebok owns all rights to nfl uniforms. nike didnt want to sponsor any nfl team unless they sponsored all the teams (i.e. college uniforms). the nfl didnt want this so they gave exclusive rights to reebok. __________________ Best told at a place called...the TFP. on a quest...

10-12-2003, 07:43 PM	#18 (permalink)
laconic1 Junkie	Nike originally designed the current Broncos uniforms in '97 but Reebok acquired the rights to all NFL uniforms. I wish they would have modified the Broncos uniforms.

10-13-2003, 12:17 AM	#19 (permalink)
jcookc6 Psycho Location: Venice, Florida	It happens in Auto Racing. College Bowl games. Fences in Baseball. Boards in Hockey. Why not? You try to watch the game, who cares if someone has a Coca Cola patch on thier sleeve? You know what team is playing. I have no problem watching Soccer games and except for Internationals, every team has a sponsor.

10-13-2003, 05:47 AM	#20 (permalink)
Loup Pup no More Location: Voted the Best	Hockey players in Europe are also covered in advertising (on helmets, jerseys, and of course the boards and ice). It's bound to cross over to North America in every major sport. It wouldn't bother me; it's more money to the teams for a product placement that I don't care about. On the other hand, I'm not a 12 kid who might (will) be influenced by watching their sports idols wear product logos when they perform. __________________ "If you cannot lift the load off another's back, do not walk away. Try to lighten it." ~ Frank Tyger

10-13-2003, 10:15 AM	#21 (permalink)
BigDonkey2 Insane Location: California	i think it would look really stupid

10-15-2003, 04:59 AM	#24 (permalink)
MikeyChalupa Squid Location: USS George Washington	Minor league hockey teams often have sponsor patches on their uniform. The AHL's Norfolk Admirals have a Stihl (local tool and machinery company) patch on their shoulder, at least they have for the past few years. I just checked their website, and it costs $22,000 a year to put the patch on the jersey and helmet. You do get 4 season tickets, though. -Mikey